TITLE
"Application of the Engel, Kollat and Blackwell Model to
Consumers of Automobile Insurance," Journal
of Insurance Issues, Bonnice, Joseph C., 1985,
Vol. VIII, No. 1: 23-24.
ABSTRACT
A significant stage of the analysis of consumer behavior was reached
in the 1960s with the development of three models of consumer
behavior in the following studies: Nicosia], Howard and Sheth,
Engel Koolat, and Blackwell (EKB), all of which attempted to present
a conceptual framework for the analysis of consumer behavior .
This article focuses on the examination of these conceptual models
of consumer behavior and the determination of whether these models
accurately depict the behavior of consumers of automobile insurance.
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