TITLE
"Early Adopted Characteristics Among South Dakota Life Insurance
'Switchers': A Pilot Study," Journal
of Insurance Issues and Practices, Williamson,
Terrence E. and Donald L. Morrison, 1979, Vol. 3, No. 1: 77-86.
ABSTRACT
Marketing related literature has for many years stated repeatedly
that a true marketing approach to any market segment is based
not on what can be created and then sold to the consuming public,
but upon what the consuming public wants. A true marketing approach
first examines a consumer market segment and then creates what
that segment wants, not the other way around.
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